We, LA’s venture capital community & tech leaders, pledge:

To increase our community engagement by supporting organizations that are making a difference throughout Los Angeles.
To actively and continuously improve equity, diversity, and inclusion at all levels of our organizations and in our investment decisions.
To hold ourselves accountable by measuring and transparently reporting on our progress and impact on these outcomes.
Convened by an alliance between LA’s venture capital community, Annenberg Foundation, and the Office of Mayor Eric Garcetti, PledgeLA is a collective call for change in the tech industry and a commitment to better reflect, support, and leverage the creativity and diversity that is Los Angeles. This coalition of tech industry leaders seeks to positively contribute to the prosperity of all Angelenos and lead the industry into a new dawn of equity and inclusion. Read the announcement »

Know the Facts

We recognize our region and industry faces no shortage of pressing challenges. As a coalition of tech leaders, we see these as our greatest opportunities for impact:

Our Challenges


of VC investment partners identify as African-American or Latino.


of VC investment partners are women.

Less than 10%

of VC funded companies are led by women or people of color.


L.A.’s rank among the most economically unequal regions in the U.S.

Our Opportunities


of Angelenos identify as a person of color.

$5 billion

dollars raised by LA regional venture capital in 2017.


L.A.’s rank among metro areas in number of engineers trained.


L.A.’s rank for new business launches.

PledgeLA Members:

Los Angeles-Based Venture Capital and Technology Companies, and counting

PledgeLA members commit to transforming Los Angeles into the most civically engaged and diverse tech hub in the nation. Member companies receive support in deepening their social impact, finding diverse talent and creative inclusive workplaces where everyone can thrive.

Additional support and partnership provided by

In their own words:

"As we expanded the Foundation’s involvement in the city’s growing tech community with our AnnenbergTech initiative, we saw an opportunity to become a catalyst to help launch PledgeLA. This commitment from L.A.’s venture capitalists and Mayor Eric Garcetti means that change is happening, and this change is good, as long as we can work to make Los Angeles a more diverse, inclusive and community-focused city that benefits everyone."

Wallis Annenberg
Chairman of the Board, President and CEO, Annenberg Foundation

“Our City’s diversity is our competitive advantage, so we are always looking around the corner for ways to ensure every Angeleno has a chance to succeed in the industries of tomorrow. L.A.’s tech growth is no accident -- it is a tribute to our region’s tradition of creativity, leadership in innovation, and wealth of talent. With PledgeLA, we will promote transparency in a growing sector and open the doors of opportunity to our diverse base of workers, no matter their race, gender, or background.”

Mayor Eric Garcetti,
City of Los Angeles

"Investing in a diverse array of founders, looking for talent in all corners of the city, and bringing different voices to the table when making decisions on investments is just smart business. We know companies with a diverse workforce are more successful, which, in turn, increases community engagement and provides opportunities for the community-at-large. PledgeLA will put Los Angeles on the right trajectory."

Kobie Fuller
Partner, Upfront Ventures

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